Marketing And Branding
Wonder Of The Small (Visual Identity System)
During one of my module, we had to collaborate with BA Lasalle Year 3 students to come up with the visual identity system for a track, which was composed by those students. It’s also about defining what aesthetic would fit into the vibe of the track.
Wonder Of The Small is a concept based on how our little ones would be so engrossed when transfixed onto a “wonder”; something that they are fascinated by. Our vibrant colours signifies the vitality behind every child and the grainy texture would suggest the imaginative state inside the minds of the small.